Be About It: Your Brand’s Purpose, Authenticity & Experience

If there’s an upside to COVID-19’s impact on the economy, it’s the crash course in accelerated agility.

Photo by Aleks Marinkovic

Owning the brand

We haven’t ventured far from the old-fashioned premise that the business creates the brand, and the person experiences it.

Experiences are outcomes, not initiatives

Feelings are the most powerful content type.

If it’s not authentic, it’s just advertising

I use design to help brands deliver great customer experiences and measurable business results. A lightning bolt at the intersection of curiosity and creation.