Paige Maguire – Medium

Paige Maguire

You’re Wrong About Toilet Paper

What a patent filed in 1891 can teach us about Service Design

4 min readMar 15, 2022

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A medieval diagram of a monastery’s plumbing system

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Paige Maguire

I ❤️ $BBBY: How I’d Pitch Ryan Cohen 🛏 🛁 ↗️ 🌝

I love Cohen’s strategic narrative about the future of the aging big-box giant. It’s street smart, but it’s also smart smart. Here’s what…

4 min readMar 9, 2022

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I ❤️ $BBBY: How I’d Pitch Ryan Cohen 🛏 🛁 ↗️ 🌝

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Paige Maguire

Systems Thinking Accelerates COVID-19 Vaccine Testing

The scientific community has learned how to respond to urgent mass-health matters at ‘pandemic speed’ by ditching linear thinking.

4 min readMay 3, 2021

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Systems Thinking Accelerates COVID-19 Vaccine Testing

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Paige Maguire

“Priceless” Planning

Raja Rajamannar, global chief marketing officer at Mastercard, spent time two years ago creating a risk management arm of marketing. The…

1 min readJul 17, 2020

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“Priceless” Planning

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Paige Maguire

It’s Time to Talk About the Death Economy

The disproportionate impact the pandemic has upon our most vulnerable socio-economic families — and the mass graves waiting for them — is…

5 min readJul 8, 2020

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London’s Exit Here funeral parlor interior

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Paige Maguire

Sandberg and Zuckerberg Will Do the Absolute Least They Can Do for Justice and Truth.

Despite 500+ advertisers boycotting Facebook, the concessions they’ve made to Stop Hate for Profit are weak — indicative of their…

2 min readJul 7, 2020

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Sandberg and Zuckerberg Will Do the Absolute Least They Can Do for Justice and Truth.

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Paige Maguire

Back to the Future Shock: Design for the Brand Experience Economy

We’ve been talking about the experience economy for a long time, but we’ve taken the premise for granted.

5 min readJul 5, 2020

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Paige Maguire

Be About It: Your Brand’s Purpose, Authenticity & Experience

If there’s an upside to COVID-19’s impact on the economy, it’s the crash course in accelerated agility.

3 min readJul 4, 2020

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Paige Maguire

The Rotten Truth About Brands in a Post-Coronavirus World

Crappy marketing is everyone’s problem now.

7 min readApr 3, 2020

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The Rotten Truth About Brands in a Post-Coronavirus World

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Paige Maguire

The Designer’s Complacent Agreement

There are just two ways to interact with a prepared piano: on purpose, or the other way. John Cage — the artist typically credited with…

5 min readMar 5, 2018

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The Designer’s Complacent Agreement

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Paige Maguire

Paige Maguire

I use design to help brands deliver great customer experiences and measurable business results. A lightning bolt at the intersection of curiosity and creation.

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